What Niche Are You Marketing To?
When I meet a business owner for the first time, I usually ask “What is your target market?” or “Who is your ideal client?” and I always cringe a little inside when the answer is “Oh, I work with...
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Are you a Social Butterfly or a Caterpillar?
If you’ve done your homework and you know where your target audience is spending time online, then it should be clear which social network you should be a part of. Do yourself a favour and limit...
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Do You Welcome Everyone?
Ava Diamond’s newsletter arrived in my inbox last week with this little jewel that she’s allowed me to share with you. If you’d like to follow her, check out the links at the bottom: My gym has a...
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Could Instagram Work for Your Business?
Instagram first appeared on the scene in 2010 as a place “where you can capture and share the world’s moments simply and beautifully”, and in less than 3 years, has grown to 130 million monthly active...
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